IDEA Choose Clever Comm for North American PR

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IDEA Games, an association of independent Czech video game developers (Bohemia Interactive, Altar Games and Black Element Software) has chosen leading public relations agency, Clever Communications to manage North American PR efforts for the PC video game, ARMA II. ARMA II is the sequel to the popular combat simulation, Arma: Combat Operations, from Bohemia Interactive, the development team responsible for Operation Flashpoint*.

The ARMA series, often seen as the spiritual successor to the award-winning Operation Flashpoint*, are combat simulation games known for their military realism which provide a truly realistic combat experience. ARMA II sets its scene in the present, 2009, in the fictional post-soviet country of Chernarus, which has been ravaged by civil war. ARMA II is based on the latest generation technology and offers a uniquely vast game world, authentic and extremely detailed modern units, weapons, vehicles and environments. The branching, player-driven campaign can be played solo, or cooperatively and is accompanied by a huge range of single and multiplayer game modes.

"We are excited to work with the Clever team on the launch of ARMA II," said Slavomir Pavlicek, IDEA Games’s CEO. "We have a loyal following for the ARMA series in the U.S., but with our company located in the Czech Republic, it can sometimes be difficult to communicate with our fans. We needed a trusted team "on the ground" and felt the Clever team was the perfect fit for ARMA II."

Clever Communications specializes in providing customized public relations programs to entertainment and videogame-based companies including Natsume, ACE Team, GamesCampus.com, True Games, G4Box, Wicked Interactive and more. The agency will handle all North American public relations efforts for ARMA II.

"ARMA II is a high-quality game with a great pedigree and possibly the best military shooter sandbox game of the year. The development team’s previous work is award-winning and this new product is already highly anticipated. We are honored to be chosen to lead the public relations efforts for the U.S. market," said Mika Kelly, Owner of Clever Communications.

For more information about ARMA II visit www.arma2.com. Additional information about Clever Communications can be found at www.clevercomm.com.

"Operation Flashpoint" is a trademark of Codemasters.
In : PC

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