PlayJam to Connect over 450 Million Gaming Devices

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PlayJam will create a ‘connected’ games network of in excess of 450 million devices over the next few years through some of the world’s largest broadcasters, cable operators, consumer electronics manufacturers, mobile platforms and online gaming operators. It will deliver a more integrated and accessible user experience alongside a cross-platform reward scheme to fuel further frequent and loyal usage.

Working at the forefront of the internet-enabled TV era, PlayJam has developed a series of TV widgets that will be available on Sony BRAVIA Internet Widget enabled HDTVs. New carriage deals have been secured with UPC to distribute a PlayJam branded channel across its European network of 5 million plus digital cable customers as well as to supply games to Dish India’s subscribers. PlayJam is also working with Rovi to incorporate dedicated games channels into their interactive programme guides for their client base of service providers, online retailer portals and consumer electronics manufacturers. Exploiting the mobile gaming audience, PlayJam has adapted some of its popular titles for Apple’s iPhone and is delivering its service to other mobile phone devices via Anti Labs’ game player.

PlayJam’s sister company Electra Entertainment will be partnering with UK retailers to distribute its groundbreaking interactive technology via a range of Freeview devices. Through Channel Zero, rich interactive entertainment from top media brands will be delivered to Freeview viewers including PlayJam.

Jasper Smith, Chairman and Founder of PlayJam said, “We’re delighted to have partnered with some of the largest CE and media organizations in the world to create a vast distribution network for our games. We believe casual games will be a key revenue driver for connected devices, shifting the focus of our business to become the leading TV games publisher.”

Rovi’s Ingo Reese comments “Gaming is a notable component of home entertainment. We’re looking forward to working with PlayJam, an experienced player around connected TV games, to streamline and expand consumer entertainment choices in the home.”

In : PC

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