NetFlix Expanding to Wii

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I love being proved wrong when it’s great for gamers and this is certainly one that shocked me.

Nintendo of America Inc. and Netflix, Inc.today announced an agreement that will allow Netflix members who are also owners of Nintendo’s Wii home console to instantly watch thousands of movies and TV episodes streamed from Netflix directly to their TVs. Netflix is scheduled to go live on the Wii console this spring in the United States at no additional cost to Netflix members who have a plan starting at $8.99 a month, a Wii console and a broadband Internet connection.

The partnership between the two companies will extend the reach of content streamed from Netflix farther than ever before, thanks to the mainstream popularity of the Wii console. Wii remains the fastest-selling home console in history, and reaches more consumers than any other device that currently supports streaming movies from Netflix. In December 2009, Nintendo sold well in excess of 3 million Wii consoles in the United States. Wii is the top-selling home video game system of this generation, and as such brings the Netflix experience to a broad and diverse mass market.

To enable their systems to stream content from Netflix, Wii owners will need a Netflix instant-streaming disc for the Wii console, which will be available at no additional cost to Netflix subscribers. The free disc looks and operates the same as a disc-based Wii game, and the entire user experience will feel natural and intuitive to Wii console owners. Netflix members and Wii console owners can now reserve a free instant-streaming disc by going to www.netflix.com/Wii. Once available in the spring, the discs will be delivered for free by first-class mail.

When the instant-streaming disc is inserted into a member’s Wii system, an array of movie and TV choices will be displayed right on their TV screen. These titles will be conveniently organized into a variety of categories based on members’ personal preferences and will include popular genres, new arrivals and members’ individual instant Queues. Using the Wii Remote controller, members will be able to choose a movie or TV episode to watch from their instant Queues or pick one directly from any of the lists. They will also have the ability to read synopses and rate movies, and will have the option of fast-forwarding and rewinding their selection.

Netflix always said they would not remain locked to one console but with the Wii video channel I thought it a done deal they would not hook up and yet, they did.

In : PC

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