March Game Sales Show Growth

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March was the first month to show an increase in video game sales since September 2009 which had 1% growth. Prior to that one must look back to February 2009. Sales were up roughly 10%

In regards to sales it’s the third best non-holiday month ever, behind March and June 2008. Is the industry coming out of the slide? The NPD Group states that lower hardware prices and slowing sales dragged even this month of gain down from where it should be. But this deep into the current console generation lifecycle we can’t expect massive sales on consoles.

The Wii popped last month and even saw a gain in sales last month showing it’s best month in a year. The DS also did very well (thanks to the launch of the XXL no doubt) and the platforms took the top two spots in regards to hardware units sold. In fact the DS topped the Wii

  1. Nintendo DS 700.8K
  2. Nintendo Wii 557.5K
  3. Xbox 360  338.4K
  4. Playstation 3 313.9K
  5. PSP 119.9K
  6. PS 2 118.3K

It’s hard to imagine that the PS2 is hanging in there and selling at a decent clip. While it’s at the bottom of the chart it’s still only a thousand units off of the PSP sales numbers.

The iPad, which has a lot of game development going on for it sold over 500,000 units in its first week for comparison. Of course the market for that is more than just gamers.

In regards to games, God of War III topped the charts (possibly also driving PS3 sales?). In fact, there are four PS3 titles in the top ten - Final Fantasy XIII, Battlefield: Bad Company 2 and MLB 10: The Show. There are also two Xbox 360 titles, two DS and two Wii titles.

The game that topped total sales was Final Fantasy XIII thanks to the multi-platform 360/PS3 launch. Other things of note are that GoW 3 topped God of War II by 32% for its launch, Battlefield: Bad Company 2 sold 170% more than Bad Company did in its launch month and Modern Warfare 2 is now the 2nd best-selling title of all time behind Wii Play.

Top Video Game Sales for March 2010

Title Platform Publisher Release Date Units Rank
GOD OF WAR III* PS3 SONY Mar-10 1.10M 1
POKEMON SOULSILVER VERSION NDS NINTENDO OF AMERICA Mar-10 1.02M 2
FINAL FANTASY XIII PS3 SQUARE ENIX Mar-10 828.2K 3
BATTLEFIELD: BAD COMPANY 2 360 ELECTRONIC ARTS Mar-10 825.5K 4
POKEMON HEARTGOLD VERSION NDS NINTENDO OF AMERICA Mar-10 761.2K 5
FINAL FANTASY XIII 360 SQUARE ENIX Mar-10 493.9K 6
NEW SUPER MARIO BROS. WII WII NINTENDO OF AMERICA Nov-09 457.4K 7
BATTLEFIELD: BAD COMPANY 2 PS3 ELECTRONIC ARTS Mar-10 451.2K 8
WII FIT PLUS W/ BALANCE BOARD* WII NINTENDO OF AMERICA Oct-09 429.6K 9
MLB 10: THE SHOW PS3 SONY Mar-10 349.2K 10

 * inclused all SKUs except hardware bundles unless specified.

 Another interesting thing to note is that only Wii Fit and New Super Mario Bros Wii were not released during the month yet maintained positions in the top ten.

All information provided by The NPD Group.

In : PC

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