THQ to Open Services to Select Developers/Publishers

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This seems to be the way into the future for THQ and EA (who already has a partners program and signed the likes of Insomniac). They’re basically becoming outsourcing companies that will help take a completed game and get it into the markets around the world. Which is traditionally the realm of a publisher or distributor. But offering the service to other publishers is the new key aspect here.

THQ Inc. today announced the launch of THQ Partners, providing select developers and publishers access to THQ’s global retail and online publishing network.

With offices in North America, Europe and Asia Pacific, THQ’s industry leading global publishing operation reaches all major video game territories worldwide. THQ has consistently been recognized as a best-in-class vendor by retailers around the world.

THQ Partners will be led by Tim Walsh, who brings extensive experience in global publishing and online distribution to the position. "I’m extremely pleased to join THQ and launch THQ Partners," said Tim Walsh, Vice President, THQ Partners. "I’m looking forward to working with a select number of world-class developers and publishers to distribute their great games through our global network."

Tim Walsh has more than 20 years of publishing experience, spanning interactive entertainment, in-game advertising and music. Most recently, he served as Executive Vice President of Publisher Relations for IGA Worldwide.

Of the two, EA and THQ, I would certainly rather sign up with THQ, but it’s a personal preference from dealing with the public relations and marketing departments at each as EA is...less than responsive, at times.

In : PC

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