Ubisoft First Quarter 2010-11 Sales Report

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Sales for the first quarter totaled €161 million, up 94 percent, or up 81 percent at constant exchange rates, compared with the €83 million recorded for the first quarter 2009-10.

As announced on July 12th, sales for the first-quarter of 2010-11 exceeded the guidance (of approximately €145 million) announced at the time of the 2009-10 full-year earnings communication. This is due to:

  • The solid performance of Tom Clancy’s Splinter Cell Conviction, which sold in 1.9 million units
  • A good performance by back-catalog and casual titles, spurred by the sustained sales of Just Dance, as well as Assassin’s Creed® II and Avatar
  • A favorable exchange rate impact


Second quarter 2010-11 sales targets

The second quarter will be highlighted by the releases of:

  • H.A.W.X. 2 for Xbox 360, Playstation 3 and PC
  • R.U.S.E for Xbox 360, Playstation 3, MOVE and PC
  • Racquet Sports for MOVE

As announced on July 12th, sales for the second quarter of 2010-11 are expected to come in at around €83 million, in-line with the second quarter of 2009-10

Full fiscal year 2010-11

Ubisoft confirms its previous forecast for the full fiscal year 2010-11 of an expected return to profitable growth and positive cash flow from operating activities.


Recent highlights

Market share: In the first six months of calendar year 2010, Ubisoft was the number four independent publisher in the United States with 6 percent market share (compared with number four and 4.8 percent one year earlier); number two in Europe with 9.5 percent market share (compared with number three and 8 percent); number two in France with 9.3 percent market share (compared with number three and 7.7 percent); number two in the United Kingdom with 11 percent market share (compared with number three and 8.3 percent); and number two in Germany with 9.2 percent market share (compared with number three and 7.8 percent market share).


In : PC

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