Playboy Getting Out of the Pool, Into the Game With Own Label

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Playboy Enterprises, Inc. announced today they will launch a new video game label in late 2010, which will offer a wide variety of high-quality online video games to male gamers.  Playboy also announced they have partnered with Bigpoint, a leading online gaming company, to distribute select titles through Playboy.com, beginning with Bigpoint’s Poisonville.  

“According to Playboy user feedback, we know our audience is interested in online video games, so we’re thrilled to launch a formal video game label later this year that will meet their needs,” said Paul Lee, managing director of new digital ventures, Playboy Enterprises, Inc. “We’re partnering with Bigpoint to distribute their Massively Multiplayer Online Game, Poisonville, and we look forward to announcing more high quality, development partnerships in the coming months.”

Poisonville is an action-oriented, Massively Multiplayer Online Game (MMOG) that puts gamers into a fictional U.S. city where crime and corruption rule the streets.  Players must complete a series of missions in order to counteract corruption, regain respect, and rebuild their reputations.  Throughout the game, players will be encounter beautiful, Playboy-caliber women.  In full-3D, players can drive a variety of vehicles, engage in player vs. player combat, and compete in ongoing competitions designed to stimulate gang warfare – all through a standard web browser.  A trailer for the new game is currently available at www.playboy.com/poisonville.

“We’re excited to expand our global partnership with Playboy and introduce Poisonville to U.S. gamers,” said Heiko Hubertz, founder and CEO, Bigpoint. “Launching this new game through Playboy.com will allow us to directly tap into our ideal gaming audience – avid, online men between the ages of 18-35. We look forward to engaging gamers in new and exciting ways through Playboy’s network of high-traffic websites.”

For additional information on Poisonville and Playboy’s games please visit www.playboy.com.

 

In : PC

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