Xbox 360 and NFL Play 60 Teaming Up to Promote Youth Fitness With Kinect

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The Xbox 360 and the National Football League today announced a multiyear sponsorship that makes Xbox 360 the official console sponsor of the NFL and NFL PLAY 60. Xbox 360 will work with the NFL’s youth health and wellness program, NFL PLAY 60, to help teach kids theKinect importance of a healthy and active lifestyle while having fun with Kinect for Xbox 360.

As part of the new relationship with NFL PLAY 60, Kinect for Xbox 360 will integrate into NFL PLAY 60 events and programs at all levels. Earlier this week, Xbox 360 donated three consoles to Cathcart Elementary School in Snohomish, Wash., as part of an NFL PLAY 60 Super School visit by players from the Seattle Seahawks.

Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations such as Xbox 360. Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants and media time for public service announcements. The NFL and its teams have built more than 100 NFL Youth Fitness Zones and organized more than 1,500 PLAY 60 youth events.

Kinect for Xbox 360 provides controller-free games and entertainment that uses your whole body to play. If you have to kick in the game, then kick. If you have to jump, then jump. Kinect offers a natural and interactive way for kids to get off the couch and have fun while meeting their 60 minutes of daily activity — particularly when it’s too cold or too hot to be outside.

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