So Katy Perry must have an awesome agent, or EA is desperate to attract more attention to the Sims, because the two have teamed up to develop multiple games within The Sims franchise featuring special Katy Perry themed in-game content and virtual goods. The relationship kicks off with a special Collector’s Edition for The Sims 3 Showtime, launching in March 2012. Katy Perry will also be featured in all-new advertising and marketing campaigns for the brand.
OK, who really believes Katy Perry even plays the Sims?
Katy Perry will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in The Sims games that truly celebrate the imagination that she brings to her performances, music videos and life. Katy Perry will also be featured throughout The Sims television advertising campaigns, online communications and retail marketing around the world.
Available for pre-order today (yes, that’s an Origin link), players can make their rise to fame in The Sims 3 Showtime Katy Perry Collector’s Edition. This Collector’s Edition includesThe Sims 3 Showtime Expansion pack, plus downloadable content including an Ultimate Stage bonus venue, iconic Katy Perry themed items, and an exclusive poster. This iconic content includes fashions, a guitar, a hairstyle and various Katy Perry themed stage props.
In addition to the Katy Perry themed Collector’s Edition, a Limited Edition version of The Sims 3 Showtime is also available for pre-order while supplies last. When pre-ordered, these products feature the Ultimate Stage bonus venue. Players can place this fully customizable venue in their world and will be able to use it as an additional stage for their Sims to perform on, complete with in-game props, backgrounds, lights and special effects.
Hard to believe that Russell Brand got dumped for the Sims. Bet that makes it into his comedy routine somehow?