Wizards of the Coast and Hasbro have announced the launch of a new franchise entitled Kaijudo: Rise of the Duel Masters. Kaijudo will provide multi-platform entertainment that the whole family will enjoy, featuring an online game, trading card game (TCG), and a television series produced by Hasbro Studios and airing in the U.S. on The Hub TV network.
Kaijudo offers an inspiring story about a young hero, Ray, who possesses the rare ability to befriend and duel alongside fantastical creatures from a parallel dimension. It’s up to Ray to master the ancient art of Kaijudo in order to protect both worlds.
Through the online game, the TCG and the TV series, kids will be immersed in a world of fast combat and deep strategy where they will develop strong, unique bonds with powerful and edgy creatures, leading them in a battle to save humanity from annihilation.
The Duel Masters TCG is a perennial Japanese market leader for boys 8-12, with millions of fans playing the Duel Masters TCG in Japan over the past 10 years. Kaijudo adapts this highly successful TCG to a new story and product line that are sure to connect with a new generation of kids around the world.