The Book of Life: Sugar Smash is the title of the new mobile game available on the iTunes Store. The game, powered by Fox and SGN, can be downloaded for free, but while you are playing you will also see numerous offers about additional in-app purchases. To reach higher levels faster, you can buy boosters.
The story lines of the game came from Fox and the title will be soon followed by a movie. “From our perspective, we get a lot of marketing from Fox. It reduces our customer-acquisition costs. We get all the amazing delightful art, animations, audio from the movie,” SGN CEO Chris DeWolfe comments. “The game could be around for years. It’s a living, breathing organism. With all of our top games, we add new content every two weeks,” he adds.
There are big expectations for this game, as the movie will come on October 17. By that time, the game will have already attracted the attention of thousands of players.
“With this game we are able to broaden the film’s universe, enabling the audience to interact with the story long after they’ve left the theater,” commented Rick Phillips, SVP, Fox Digital Entertainment.