Game Entertainment Europe and Lots Entertainment gear up with Hovorun for Europe

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Game Entertainment Europe (GEE) and Lots Entertainment announced today their partnership to release Europe�s first Multi-Player Online Casual Racing Game, Hovorun across Europe. Targeted to be launched in the 2nd quarter of 2008. Hovorun is a free2copy™ online game that will be available in 12 European languages and targets casual gamers aged between 8 to 28 years old.

Hovorun ( is a multi player online game that offers up to eight gamers the opportunity to race against each other in a funny Hovercraft. The challenge is to try to attack one’s opponent while racing and knocking them out of the game. The game client can be downloaded free and gamers can play the game for free except if they want to use game credits to purchase “special in game items”. Gamers can build their own teams or choose single player competition modes where they are offered a large collection of items to customize their hovercrafts as they race against each other either. The game will be available in English and the following European languages: Dutch, Danish, Finnish, French, German, Italian, Norwegian, Polish, Russian, Spanish and Swedish. Game Entertainment Europe will also seek partners and potential in-game advertisers to also expand the business opportunity potential of online casual gaming.

Co-founder and CCO of Game Entertainment Europe Jurriaan van Rijswijk shared his ambitions to “make Hovorun a big success in Europe”. He added, “There is a large number of casual gamers that we have not reached out to because there has not been any multi-player online racing game available yet in Europe. As a leading Pan European publisher for MMO Games, we are filling that gap for the European gaming community that missed out on Nexon’s Kartrider which was only released in Asia and the US continent. Like the all time success Mario Kart, the Player-to-Player experience in Hovorun focusses on a fun and natural race experience, and with the wide variety of characters and in-game services, we are certain that this game will be a hit in Europe!”

Lots Entertainment is a young and innovative Korean game developer located in Busan. Lots Entertainment started in 2005 as a spinoff of the Tongmyong University. Advanced 3D graphic experience, cutting edge game engine and network technology, offered by Lots Entertainment, combined to GEE’s recognition amongst gamers, will put this partnership well ahead of competition.

“We are extremely pleased to announce this partnership because we are confident that the team at Game Entertainment Europe have a unique expertise in reaching the European game community by focusing on services that gamers in different countries require. It’s exciting working with a company that has a very active community of gamers,” Said James Lee, CTO from Lots Entertainment.

“We have plans to publish more multi-player online game titles which will cater to a wide variety of audience. We aim to expand the casual gaming market in Europe by localizing the game client and making the game available in multiple languages. We also ensure that the different billing solutions are covered as this is important to our gamers who are from all over Europe,” said Richard van Barneveld, CEO and co-founder of Game Entertainment Europe.

Van Barneveld added, “For our online games, we also work directly with advertising customers, to deliver in-game advertising that focus on targeted, measurable and effective opportunities.”

The closed beta launch for Hovorun will start early 2008. Gamers who are interested to sign-up for the closed beta launch can sign up at the Hovorun website to find out more details.

In : PC

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