Electronic Arts UK Signs as Official Games Sponsor for SCI-FI-LONDON

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This year’s SCI-FI-LONDON, the UK’s only dedicated science fiction and fantastic film festival will run from 30 April - 4 May 2008 at the Apollo West End theatre.

As exclusive games sponsor, EA will be showcasing PC and console titles as part of the festival line-up, to include Mass EffectTM, Command & ConquerTM 3: Kane’s Wrath, SporeTM and BOOM BLOXTM, while festival-goers will also get the chance to see a sneak preview of the forthcoming epic space horror game Dead SpaceTM. As well as seeing exclusive trailers for the games before film screenings, there will be opportunities to play them and win merchandise.

Festival Director Louis Savy said: "We are extremely pleased to have secured EA as our key sponsor for this year’s SCI-FI-LONDON festival. Their current and upcoming title roster fits perfectly with our programme, which aims to appeal to a variety of science-fiction fans. Visitors to the show will be in for a treat as they get to see and play some of EA’s incredibly cinematic and sometimes scary games."

Gary Booker, EA UK Marketing Director, said: "We’re excited to be involved for the first time with SCI-FI-LONDON, a key event for the UK’s science-fiction film fanbase. Great story-telling isn’t limited to the big screen and we’ll be at the festival to show that video games offer a fantastic way of telling and interacting with these stories at the same time."

EA activities during the festival will include:
• The chance for visitors to play some of its key current titles as well as sneak peaks and demos of unreleased games
• Big-screen trailers and teasers
• Supporting SCI-FI-LONDON’s artist-in-residence, The Artful Dodger (aka A-Dee), who will create a series of science fiction themed canvases in the window of Forbidden Planet (Shaftesbury Avenue, WC1) from 24th April for 7 days.

Further details of EA’s presence at SCI-FI LONDON will be revealed as the festival draws closer.

About the festival
Now in its 7th year, SCI-FI-LONDON screens world and UK film premieres, documentaries and a selection of classic science fiction titles. SCI-FI-LONDON also has a strong international shorts programme and is screens a short film ahead of every feature screening. It also runs a film school and filmmaking competition to encourage more science fiction film to be made in the UK.

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