Major League Gaming’s Live Online Broadcast of Its Pro Circuit Competition Delivers Male 12-34 Audience That Rivals Traditional Cable Networks, Major Sporting Events

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Major League Gaming, the professional video game league, today announced viewership results from its second 2008 Pro Circuit Event in San Diego, held June 13-15. The live online broadcast of MLG’s competition drew a Male 12-34 audience comparable to or larger than many traditional male and youth-focused cable networks and many major cable sporting events. Moreover, viewers watched for an average of 81 minutes, revealing that audience wasn’t just sizeable, it was also deeply engaged.

Viewership of the TV-quality broadcast, with live commentary and graphics, doubled from the debut broadcast at the Meadowlands less than two months ago:

--  270,000 total unique Male 12-34 viewers
-- 81 minutes average viewing time per viewer
-- 1.4 million video streams
-- 360,000 hours of video consumed

Historical viewer data from MLG’s first Pro Circuit stop at the Meadowlands suggest that the broadcast streams will likely double in the coming weeks as fans flock to MLGPro.com to watch the competition coverage on-demand.

"For our fans, MLGPro.com is the cable network of pro gaming," said Matthew Bromberg, president and CEO of Major League Gaming. "We were thrilled with our TV show’s performance last year on G4, but our online broadcast just generated 7 times G4’s average primetime audience in the demo. Moreover, our fans not only watch our sport online, they also now play more than 400,000 online matches a month with us. The bottom line is that we are delivering our largest audience ever to partners like Dr Pepper, Old Spice, Stride, HP Blackbird 002, GameStop, Panasonic, US Army, Xbox 360, Bungie and Ubisoft."

In : PC

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