Mad Catz Secures License Agreement to Produce Ubisoft’s Petz Branded Accessories

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Mad Catz Interactive, Inc., a leading third-party interactive entertainment accessory provider, announced today that it has secured a license from Ubisoft, one of the world’s largest video game publishers, to produce branded accessories for the Petz® series of video games on Wii and Nintendo DS video game system platforms. The multi-year agreement allows Mad Catz to distribute products licensed under the agreement throughout the United States and Canada.

Petz is a series of games in which players adopt, raise and care for cute, furry pets chosen from many different breeds of dogs, cats, horses, hamsters, dolphins, tigers and bunnies. The series currently includes Petz Dogz, Petz Catz, Petz Horsez, Petz Hamsterz Life, Petz Bunnyz, Petz Wild Animals: Tigerz and Petz Wild Animals: Dolphinz.

“Ubisoft develops some of the most engaging, popular video game franchises and we look forward to enhancing the Petz gaming experience by producing accessories that capture the personality and excitement of these titles,” said Darren Richardson, President and Chief Executive Officer of Mad Catz. “The addition of the Petz franchise license further strengthens and diversifies what we believe to be the video game accessory industry’s most extensive portfolio of brand licenses that already includes all of the major North American professional sports leagues and many of the most popular recent and upcoming software titles.”

In : PC

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