Online game takes on music industry

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World’s first interactive online rockstar releases single in the most original music marketing campaign to date

RiK, the world’s first interactive online rockstar, launched his new single, Essex Girl, last week in what is proving to be the most original and cost-effective way of promoting music to date.

Essex Girl the single has been released in tandem with a free-to-play online computer game, which has clocked up 15,000 hits in the first week and is expected to receive over 100,000 hits by the end of the first month. The game has already reached a global audience, with players registering scores from as far away as Japan and Taiwan.

The computer game involves the user taking control of digital rockstar RiK to help him play the bass guitar in the song Essex Girl, as well as directing the cameras and lights. The game is available to play on internet gaming sites like miniclip and newgrounds, which have a total of 43 million unique users per month (source: Google Analytics, December 2007).

The RiK project combines a catchy pop tune with an addictive animated game that allows listeners to get involved with making music. It’s a genius idea!

The idea came about when songwriter and top London session musician Ricci Riccardi met award-winning flash game designer Luke Whittaker. After just one week, dozens of online gamers have commented upon Essex Girl: “I find myself humming the song well after I’ve walked away from the computer”.

To play and hear Essex Girl visit www.rikworld.com

In : PC

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