Generation: Gamerz “I can paint that car for $99.99!”

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I doubt any of you even remember who Earl Sheib is (hell, I don't, but I do remember my parents making reference to him), but needless to say he could paint your car for the possible forthcoming price of a PS3 game. Now although Kaz Hirai never comes out and says what the cost of games will be for the next-gen console, he certainly does try to soften any potential blow. Mr. Hirai, in an interview with the Official Playstation Magazine, said, "Generally Speaking, over the past twelve years or so, there has been a consumer expectation that disc-based games are maybe $59 on the high end to $39 on the low end. So, what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say 'PS3 Games now $99.99.' I don't think consumers expect software pricing to suddenly double. So, the quick answer is that we want to make it as affordable as possible, knowing that there is a set consumer expectation for what software has cost for the past twelve years. That's kind of the best answer I can give you. So, if it becomes a bit higher than $59, don't ding me, but, again, I don't expect it to be $100." My butt hurts just thinking about it.

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