Generation: Gamerz LEGO My MMOG

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LEGO logoNo I did not misspell EGGO, I mean MMOG and I mean LEGO. Earlier this week the LEGO Group announced they will begin cooperation with NetDevil LTD games on a massive multiplayer online game, welcome to the LEGO world Neo.

LEGO Knights Kingdom"As children around the world continue to spend more time online, we are developing new and engaging ways for them to interact with our brand," said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division LEGO Group. "The LEGO brand represents construction, creativity and problem solving - values that complement the MMOG market. By merging the online world of social interaction with physical play, the LEGO brand is providing new experiences for children, as well as fans. NetDevil's technological capability, openness to work with a large community, and enthusiasm for the LEGO brand make them a natural partner."

NetDevil LTD"Playing with LEGO bricks and developing online worlds are both creative activities. To bring them together is deeply professionally satisfying and we look forward to working with the LEGO team," said Scott Brown, president of NetDevil.

 But what will the game entail, will we be able to enter specific LEGO worlds like the Knights Kingdom or the Pirates? Will we be able to purchase virtual LEGOs and build LEGO factoryvirtual castles? The possibilities for this game are endless as LEGO has been a leading maker of toys for decades and have tied in with many names over the years including Star Wars, Harry Potter, Batman, SpongeBob and yes, even the likes of Ferrari. Recently they did a tie in with the rising star of anime and gaming Avatar the Airbender so it seems like a logical step in the evolution of LEGO that they have their own MMOG.

LEGO MindstormI am so excited about this that I would even pay to play it monthly depending on what the basis of the game will be. Get your mindstorm under control kids, we are about to begin making new worlds with the power of LEGO.

About the LEGO Group The LEGO Group ( is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 4,500 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities.

LEGO products can be purchased in more than 130 countries. LEGO and the LEGO logo are trademarks of The LEGO Group. ©2006 The LEGO Group.


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