Generation: Gamerz BMX? Oh. amBX

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Main_room_demos_020It seems that Phillips Electronics has  been canvassing the gaming community because six more developers have signed up this week to begin inclusion of the color-changing technology into their upcoming titles. Gearbox Software, Zombie, Riot Games, Brain in a Jar, Invictus Games and Instinct Technology, have all become amBX licensees.

“amBX is a very cool and innovative technology that allows your games to stand out in a very crowded marketplace,” --John E. Williamson, President, Zombie.

ambx_aShorthand for ‘ambient experiences’, amBX revolutionises the gameplay experience by extending the gaming world out of the screen and into the real world. amBX delivers a full ‘sensory surround experience’ by equipping game developers with a tool box to use light, colour, sound and even air flow through enabled devices, including the Philips amBX PC Gaming Peripherals range of LED colour-controlled lighting, rumble peripherals and desktop fans.

The developer signings represent a strong cross section of the worldwide development community, including Hungary-based Invictus Games, Los Angeles-based Riot Games and Seattle-based Zombie joining Texas-based Gearbox Software, developer of the hugely successful and critically acclaimed Brothers in Arms and one of the largest independent developers in the world.

The agreement with Ireland-based Instinct Technology will see amBX used through Instinct Studio as part of future middleware solutions to the game development industry.

“With our move to latest generation technology in the form of our soon to be announced Xbox 360 and PC racing game, Philips amBX is the perfect partner for enhancing the gaming experience on offer from our studio,” commented Carl Dalton, Creative Director.

ambx_action_04_jpg_jpgcopyOther licensees include Codemasters, THQ, Introversion, Kuju, Revolution, Sumo Digital, Rivers Run Red, Philips Peripherals & Accessories and SpectraVideo. Philips is currently in the closing stages of agreements with a number of other high profile companies regarding amBX-enabling all kinds of games. Let me think, who is missing from that list? Ubisoft, Vivendi, Infogrames (Atari), Sega, Nintendo...oh you know, the usual suspects. But with industry heavyweights THQ and Kuju already in the fold I think they may start falling like dominoes.

 Games including the amBX interface:

  • TOCA Race Driver 3
  • Darwinia
  • Broken Sword: The Angel of Death
  • Rail Simulator
  • rFactor
  • Second Life


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