Generation: Gamerz Price Drop on Xbox 360 HD-DVD

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{tag [News]} {tag [X360]}  

Today at Comic-Con International 2007, Microsoft announced it
will lower the price of the popular Xbox 360 HD DVD Player from $199
to $179 (United States only) starting Aug. 1, 2007, and will add
five free HD DVD movies for anyone purchasing an Xbox 360 HD DVD Player
between Aug. 1 and Sept. 30.

Wow, that basically means you get the player free! But the question is, what films are they and are they worth purchasing?

HD DVD LogoTo promote the HD DVD versions of “300” and
“Heroes: Season 1,” Microsoft unveiled exclusive content for Xbox LIVE
Marketplace. Xbox LIVE will offer “300” on demand in HD starting Aug.
14, and is working with Warner Bros. at Comic-Con on a Bringing It Home
campaign featuring “300” and other Warner Bros. properties. In advance
of the street date for the “Heroes: Season 1” HD DVD boxed set, Xbox
LIVE members will be able to download for free the show’s pilot episode
in high definition for a limited time. Members will also be able to
download trailers, teaser scenes and other promotional materials
highlighting the “Heroes: Season 1” boxed set on HD DVD.

“With the price reduction to $179, the Xbox
360 HD DVD Player continues to be the most affordable way to enjoy high
definition,” said Jeff Bell, corporate vice president of Global
Marketing, Interactive Entertainment Business, Entertainment and
Devices Division at Microsoft. “From the beginning, we set out to offer
Xbox 360 owners an unrivaled high-definition experience, with a choice
of optical discs on the HD DVD format and digital downloads through
Xbox LIVE Marketplace — both of which have a selection of the best
content Hollywood has to offer. Today’s announcements around ‘300’ and
‘Heroes: Season 1’ are great examples of how we believe HD content can
be offered to consumers.”

In addition to the price drop,
Microsoft is extending Toshiba’s highly successful “Perfect Offer” of
five free HD DVD discs to Xbox 360 consumers. Previously exclusive to
Toshiba HD DVD Players, with the purchase of an Xbox 360 HD DVD Player
at the new low price of $179 ERP, consumers can choose five HD DVD
titles for free from a selection of 15 popular titles through a mail-in
offer. With a retail value of over $140 (U.S.), that means the HD DVD player is only about $39 depending on which films you choose and such.

 Is this a bid for market supremacy by Microsoft? It very well could be considering they and Toshiba are the major backers of the format. If they can get Sony while they're a little punch-drunk from all the bad press lately maybe they can crush the Blu-Ray...or maybe not. It's as I always say, wait and see.

In : PC

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