Generation: Gamerz More Information on Borderlands

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{tag [News]} {tag [PC]} {tag [PS3]} {tag [X360]}

I said there would probably be an official announcement about this one and here it is.

2K Games, a publishing label of Take-Two Interactive Software, Inc announced today that it will publish Borderlands, the
latest release from acclaimed developer Gearbox Software, for the Xbox
360, Playstation 3 and Games for Windows. As the first
title in an all-new sci-fi action franchise, Borderlands combines the
best elements of Gearbox Software’s famed first-person action titles
with player customization and vehicular combat to create an
unprecedented gaming experience.

 Gearbox Software has developed
revolutionary new technology to create Borderlands’ incredible layers
of gameplay depth. Borderlands features a groundbreaking content
generation system allowing for near-endless variety in missions,
environments, enemies, weapons, item drops and character customization.

represents an important evolutionary leap in game design and
technology,” said Christoph Hartmann, President of 2K. “By utilizing
revolutionary new technology to create thousands of unique, randomly
generated missions, weapons and situations, Borderlands will raise the
bar for next gen action games.”

Borderlands is an extraordinary
cooperative experience, allowing for multiple players to share the same
game experience simultaneously online. Players can freely join or leave
each other’s games at anytime, or choose to play in the full
single-player mode. Borderlands features life-like character
animations, impressive real-time physics, and customizable vehicles.

creates a universe of gameplay that goes far beyond anything anyone
would expect. We’re tapping into every bit of Gearbox Software’s
experience with the biggest science fiction video game franchises, then
taking everything way past the next level,” said Randy Pitchford,
President of Gearbox Software. “The team at 2K Games shares our passion
for pushing boundaries in gameplay and storytelling and are absolutely
perfect partners for Borderlands.”

Borderlands will be available
holiday 2008 for Playstation 3 system, Xbox 360 and Games for Windows.
For more information, see the Borderlands cover story in the September
issue of Game Informer Magazine.


I wonder if copy writers get paid by the number of times they can fit the name of the game into a press release. Generally I go through and change them from time to time but this one was rather abundant! 11 times in that brief press release. Well done Mr. Copy Writer man, I salute you. 

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