Generation: Gamerz Wii Sells over One Million in the UK

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Can you hear the sonic-sales-booms? They are starting to echo far and wide for Nintendo's latest offering. Figures released today courtesy of the UK’s leading independent music,
video and software performance and sales tracking company, Chart Track,
show Nintendo’s home console Wii is now being enjoyed by over one
million people in the UK, becoming the fastest ever selling home
console in UK videogame history to reach this milestone. Wii has passed
the one million sales figure in just 38 weeks, some 11 weeks faster
than the Playstation 2 which took 50 weeks to pass the million selling
milestone and 22 weeks faster than Xbox 360 which took 60 weeks to
reach one million UK sales.*

 Just like Nintendo DS, Wii has been
selling irrespective of the traditional video game industry’s
seasonality. As the customer bases for Nintendo DS and Wii expand, it
is not only traditional gamers but also new and expanded audiences who
do not care about seasonality or launch dates of new games who are
buying DS and Wii. This unprecedented trend has been created by the
disruptive and revolutionary nature of Nintendo DS and Wii. In
addition, the range of software titles which are available for both
systems are clearly appealing to both avid gamers and new gamers of all
ages.

Going into the crucial Christmas season, Nintendo’s
momentum shows no signs of slowing down with a recent week’s UK console
market shares for Wii and Nintendo DS Lite standing at 68% and 86% of
the home and handheld console markets respectively – further
highlighting Nintendo’s resurgence in the UK video games market.***

Commenting on the performance of Wii in the UK, David Yarnton, General Manager, Nintendo UK said:

"The
non-stop demand for Wii even in the traditionally slow sales periods
for video games in the UK is clearly behind this record breaking
achievement. The performance of both systems appears to indicate that
unprecedented interactive entertainment experiences, provided by a
combination of the revolutionary nature of DS and Wii with the
increasing number of unique software titles for the system from
Nintendo and third parties, are being enjoyed by both avid and new
gamers of all ages.

With more great games such as Super Mario
Galaxy, Metroid Prime 3 and Endless Ocean launching in 2007, Wii,
together with Nintendo DS, will continue to be the main driving forces
behind the expansion of the video game market this year."

Nintendo’s
Touch! Generations range, a selection of innovative software titles
designed to appeal to people of all ages and gaming experience, even
those who may have never even played before, features a raft of already
hugely successful titles including Dr Kawashima’s Brain Training: How
Old is Your Brain?, Big Brain Academy, 42 All-Time Classics,
Nintendogs, Electroplankton, Sudoku Master, Actionloop and Tetris DS.

Wii
is available now at the estimated retail price of £179. Nintendo DS
Lite is available now in black, white and pink priced at around £99.

I just thought it was an interesting news bit, especially the fact about it selling regardless of seasonality. It has to be the innovative gameplay and the low cost combined that are driving sales. It seems like everyone I talk to these days here in the Czech Republic knows there is a new Nintendo but not a Playstation 3. Of course they all still play PC games almost exclusively here. 

* Source – Chart Track UK. UK CONSOLE HARDWARE BEST-EVER LAUNCHES - WEEK 1

** Source – Chart Track. Sell Through Data up to w/e 25th August 2007.

*** Source – Chart Track. Sell Through Data Week 33 2007.

 

In : PC

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