Generation: Gamerz EA Slaps Fox News Corp…with a Guilt Trip

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This is possibly one of the best responses to sensationalistic and shoddy reporting I have ever seen. EA Vice President of Communications, Jeff Brown, sent Fox News Corp. a letter pointing out the numerous fallacies in their recent clip about Mass Effect being a hardcore sex game. Game Informer reported on it and you can either go there or read on for the letter. If you continue here you will read our statement of promise to you the readers as well.

(Reprinted from Game Informer)

Ms VanHorn,

I’m writing to request a clarification of serious errors FNC made in a story which aired about the video game Mass Effect. (See attachment) As the parent company of BioWare, the studio which created the game, EA would like you to set the record straight on a number of errors and misstatements which incorrectly characterize the story and character interactions in Mass Effect.

Errors include the following:

• Your headline above the televised story read: “New videogame shows full digital nudity and sex.“
o Fact: Mass Effect does not include explicit or frontal nudity. Love scenes in non-interactive sequences include side and profile shots – a vantage frequently used in many prime-time television shows. It’s also worth noting that the game requires players to develop complex relationships before characters can become intimate and players can chose to avoid the love scenes altogether.

• FNC voice-over reporter says: “You’ll see full digital nudity and the ability for players to engage in graphic sex.”
o Fact: Sex scenes in Mass Effect are not graphic. These scenes are very similar to sex sequences frequently seen on network television in prime time.

• FNC reporter says: “Critics say Mass Effect is being marketed to kids and teenagers.”
o Fact: That is flat out false. Mass Effect and all related marketing has been reviewed by the Entertainment Software Rating Board (ESRB) and rated Mature – appropriate for players 17-years and older. ESRB routinely counsels retailers on requesting proof of age in selling M-rated titles and the system has been lauded by members of Congress and the Federal Trade Commission. In practical terms, the ratings work as well or better than those used for warning viewers about television content.

• Other sources used in the segment made similar incorrect statements about the game. Judging by the inaccuracy of their comments, they have had zero experience with Mass Effect and are largely ignorant about videogames, the people who play them, and the ESRB system that governs their ratings and sales.

The resulting coverage was insulting to the men and women who spent years creating a game which is acclaimed by critics for its high creative standards. As video games continue to take audiences away from television, we expect to see more TV news stories warning parents about the corrupting influence of interactive entertainment. But this represents a new level of recklessness.

Do you watch the Fox Network? Do you watch Family Guy? Have you ever seen The OC? Do you think the sexual situations in Mass Effect are any more graphic than scenes routinely aired on those shows? Do you honestly believe that young people have more exposure to Mass Effect than to those prime time shows?

This isn’t a legal threat; it’s an appeal to your sense of fairness. We’re asking FNC to correct the record on Mass Effect.


Jeff Brown
Vice President of Communications
Electronic Arts, Inc.

Hot damn! Go get 'em Jeff! I particularly like the part where he insinuates that it's a smear campaign to keep TV viewers from games by a company that routinely produces naked buttocks and adult situations. At times even *I* question if some of the things in Family Guy should be openly viewable on network television. I don't question whether or not it should be made, but I do question it being readily available. Of course the writing in the show is at times so high level that many children simply wouldn't understand. But don't underestimate children, they're smarter than many people believe.

We all know we can't believe news outlets like Fox. If you Google Fox News retraction you will find over 10 pages of results. We know they are just a cog in the propaganda machine and are not a reliable source for information on the war, the government, drugs, terrorism, and the weather. In fact it seems to me like Fox and many other news agencies are taken on the meteorologist motto; If we're right 50% of the time, well that's good enough for us.

We here at Generation: Gamerz promise to give you timely, informed and accurate information as much as possible. If we report something that is later found to be incorrect you can be assured that we will take steps to inform you of the error and look into reasons why it happened so that it will not happen again. We are proud of the fact that all of our content is written by gamers, specifically to educate, inform and entertain gamers and non-gamers alike.

Christophor Rick

Business Manager & Co-Editor

Generation: Gamerz, LLC 

In : PC

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