Blockbuster Adding Games to Online Rental Service in Pilot Program

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Second quarter of 2009 will see the Total Access service get video games. Well at least via a pilot program for Blockbuster to see how it goes. According to a statement today by the company the pilot program, which will be launched during the second quarter, will allow select BLOCKBUSTER Total Access online customers to rent video games, as well as movies, through the mail as part of their subscription plan. With a goal of having the offering available nationally in the second half of the year, the company is launching the pilot program as the first step in its plan to make BLOCKBUSTER Total Access the only online rental service offering both movies and games.


In addition to more than 90,000 movie titles to choose from, BLOCKBUSTER Total Access subscribers in the pilot program will have the option of selecting from game titles across major platforms - including Nintendo Wii, PS2, PS3, Xbox and Xbox 360. Participating subscribers will also continue to have the same subscription benefits as they currently do, plus the added benefit of video game availability.

Will it work? It could. Will Blockbuster do it right? Probably not, but time will tell.

In : PC

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